The Research Of China Mobile's International Competitiveness Evaluation Index System Based On Scale Model

In order to engage the world, China telecom operators must first major operator in the world to control objectives, in the company at all levels of operations carried out comparative analysis to identify their strengths and weaknesses.International competitiveness evaluation index system as a strategic management tool, through the establishment of evaluation index system for the company's overall strategy to target and describe for the implementation of the Strategy to provide specific quantitative targets, and measure progress in the implementation of corporate strategy initiatives, and assess the results, To provide strategic direction in the promotion of reference and action.In this paper, as an example to China Mobile, China Mobile to be completed from excellent to outstanding "new leap forward" strategy, we must in the international competitiveness evaluation index system established on the basis of outstanding with the international telecommunications enterprises on the calibration analysis to quantify China the international competitiveness of the mobile status quo, a clear gap "new leap forward" effect of the implementation of the strategy gap and improving direction for the company's strategy to provide timely warning.