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International Strategy Evaluation Model Building And Its Application Research For Telecom Carriers

Posted on:2015-01-15Degree:MasterType:Thesis
Country:ChinaCandidate:B Y SunFull Text:PDF
GTID:2309330467463248Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
As markets become more open, the internationalization of enterprises to develop new goals and direction has become a business of doing business. More and more companies on the international market investigation, opening offices abroad, understand the needs of local markets and customer needs. As telecom operators market’s main business strategy for the implementation of international cannot be ignored. The focus of this paper is to place China’s telecom operators want to establish an evaluation model of its international strategy, hoping telecom operators can use this model to evaluate the internationalization strategy.The first chapter introduces the research background and research methods, based on the literature review chapter before some studies researchers have made international strategy summary, based on previous research to find suitable research methods. In this paper, the use of derivatives is determined ultimately by the balanced scorecard strategy maps out the method as a basis for the evaluation model. According to four dimensions, from a financial, customer, internal processes, and learning and innovation level is subdivided into twenty dimensions of this model, the use of which twenty-rich dimensions of a possible comprehensive evaluation model. The authors use the relationship between working abroad and found three dozen experts in overseas operators working model for scoring, and Telefonica and Vodafone as standard operators were compared with the findings illustrate the China Telecom International, Inc. What needs improvement, while the corresponding bit of the company made a priority to improve the order. The purpose of this paper is to propose specific evaluation model can be carriers overseas strategy. I hope you can make some suggestions bit Chinese telecom operators practitioners of other industries by the foreign strategic evaluation also certain significance...
Keywords/Search Tags:telecom carrier, strategy map, evaluation
PDF Full Text Request
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