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Analysis Of China 3G Market Operations

Posted on:2009-07-08Degree:MasterType:Thesis
Country:ChinaCandidate:F ChangFull Text:PDF
GTID:2189360245469918Subject:Business Administration
Abstract/Summary:PDF Full Text Request
From the 1970s the first generation simulation system for mobile operators, wireless communications technology has been through a generation (1G), 2-generation (2G), 3-generation (3G) the development trajectory, and is to IP-based ultra-three generations of (B3G) development.To publicize and promote 3 G and its operations need to make great efforts, builds a successful business model and the development of rich applications business is close to success, but to get the ultimate success, we need more concerned about the operating details, such as: Operators how to promote their respective 3 G standard, operators how to control channels, how to choose more suitable for users taste of new business, operators how to develop effective pricing strategies, how to build the characteristics of the times for data services industry chain, and so on, although we can not be described one by one, But the points left off.The paper based on foreign and domestic 3G and 2.5 G's in-depth analysis of operating conditions, the use of the communications industry economics theory, detailed carding 3 G industry chain construction, pricing strategies, promotional Strategies, business Strategy, channel strategy, And in the light of China Mobile, China Telecom and China Unicom as a research entity to look forward to the China 3 G operators have a comprehensive understanding.
Keywords/Search Tags:wireless communications, 3G, operating mode, operating details, China 3G operations
PDF Full Text Request
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