The Government Class Group Pre-market Session On Marketing Strategy Of The Branch Of China Mobile

This paper tries to use knowledge management, the following areas on the branch of China Mobile category of pre-sale customers about the marketing strategy. Government class customers have a certain authority, the type of marketing targets customers with broad, diverse characteristics, like the customers at the same time there are also economic, political and cultural interests of all parties balanced characteristics. For the type of information of customers to expand China Mobile has a difficult and challenging. On the type of customers pre-market session, China Mobile fully tap the use of their advantages and enhance core competitiveness, has a practical significance. This paper from China Mobile's current situation and existing problems start with, the use of calibration, and other means than the super-analysis, analysis of the competitive environment, the core competitiveness and identify the key competitive factors for development of the characteristics of information, about the pre-market China Mobile Marketing Strategy. Proposed building set off the overall business operations and the activities of the whole process of business operations system, including standardized and non-standardized products business management system and operational support system of suggestions to improve China Mobile Group in the category of pre-market session.