Exploring The Way To Construct The Sales Channel For Inner Mongolia Unicom

Along with the increasingly intense competition of mobile telecommunication market in China, marketing channel as an outpost of communications operator in the market plays many important roles including business promoting, customer servicing, market information collecting and so on. And it's playing a more and more important role in the development of operators. Based on the various channel problems those the Inner Mongolia Branch Company of China Unicom faced to in the intense competitive environment, this thesis raises the issues which should give a deep research, and describes the research purpose and its significance.Since the Inner Mongolia Branch Company of China Unicom has been established, the construction of marketing channel has developed from the initial self-building business hall domain to the channel structure which is "agent-based, self-Management auxiliary" to adapt to the need of mobile communications business's development. However, along with the increasingly growing strength of agents and the increasing complexity of business channel, the agents of channel can only bear some sale's functions. But the other important function of marketing channel ~ customer servicing has to be taken only by the self-building channel. So that causes many problems, such as gradual weakening of channel power and losing the control ability to the agents to Inner Mongolia Unicom according to the theory of channel power's dependency. So the validity of channel management of Inner Monglia Unicom waits to be strengthened urgently.This thesis analyzes the status of channels, planning and control measures of Inner Mongolia Unicom based on the theoretical knowledge and practical work experience. The article analyses the strength, weakness, competitive environment and KPI by using various means. It has a practical significance for promoting business development in Inner Mongolia Unicom.