| The advantage of the electronic commerce is the direct connection from the producer to the consumer. Commodity is directly delivered from the production merchants to the consumers. It not only greatly reduces the middle business cost within the traditional-sale's pattern, but also let the user do shopping at home. Obviously, the consumer always wants to find the best electronic commerce website to get the best service and the greatest value. In order to get further improvement, the electronic commerce website's operator also needs to know how much the user likes this website, and the website's virtue and deficiency. In order to solve these problems above, this paper is establishing a scientific appraisal system, discussing the synthetic evaluation problem of the electronic commerce website of our country from the aspect of application.The paper firstly analyzes the present situation and problem of Chinese electronic commerce, and points out that the level of our country's electronic commerce is still in the elementary step because it lacks of guideline system. And than, the paper elaborates the principle and method of evaluation an electronic commerce website, points out that, although there are many methods for evaluation, it actually lacks the scientific, systematic and comprehensive evaluation system. This paper, referring to the present overseas electronic commerce situation and the development direction, considering the domestic electronic commerce situation, using expert investigation method and mathematical statistic method, has established an electronic commerce website evaluation system which is suitable for the level of development in our country. Finally, it carries on a synthesis evaluation to the Ali website using a model based on AHP and fuzzy synthesis evaluation methods, and obtains a good effect, thus proves the guideline system and the evaluation methods constructed in this paper is practically feasible. |
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