| With the rapid growth of China Internet economy, Internet penetration keep climing new tops. E-commerce’s development is in full swing, and it is gradually changing people’s way of life. More and more consumers are turning to online shopping. At the same time more and more companies enter the e-commerce industry. With countless E-commerce shopping website, the competition is becoming more incentives. The level of user experience of E-commerce website directly affects the corporation’s operating condition, since the company’s E-commerce website is an intuitive service carrier. So E-commerce business website evaluation has attracted more scholars’ attention. Creating a website user experience evaluation system not only can be extended existing evaluation system theory, more importantly, allows website operators to better understand their companies’ user experience level. In that case, they would make targeted improvements to achieve and enhance customer satisfaction and loyalty, and finally improve enterprise management level of the ultimate goal.By selecting Yihaodian online supermarket websites for the study, this research constructed Yihaodian online supermarket website user experience evaluation system, which includes a sensory experience, interactive experience, content experience, emotional experience, and security experience. In this study, researchers let users to store Yihaodian website user experience rating by questionnaire. We used SPSS19.0 to validate questionnaire reliability and validity of its shots component analysis in order to verify the proposed conceptual model of user experience evaluation system. After this, we invited experts using order relation method to weigh each index, and then calculated Yihaodian website evaluation scores from questionnaires combining with fuzzy comprehensive evaluation method. In the end, this research made a specific analysis, and offers development strategies to improve Yihaodian website user experience. |
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