The Decision Factors Of Trust In Virtual Enterprise

In recent decades, as science and technology and the rapid development of global markets to accelerate the pace of integration, enterprises will face a more unpredictable competitive environment. Virtual Enterprise is to deal with such a market environment come to the fore, flexible, rapid response to the dynamic network organization. But how to achieve virtual enterprise cross-boundary, cross-organizational coordination of the complexity of how to achieve a win-win or even virtual enterprise Or, how to ensure that flexibility while reducing the occurrence of acts of opportunism in reality, and so are forced to consider the management challenges. Faced with these problems, Scholars pointed out that trust is the key solution. So in the Virtual Enterprise to explore the issue of trust has important practical significance. In reviewing this paper at home and abroad to establish the mechanism of trust, on the basis of trust on the decisive factor for research. Virtual Enterprise and cooperative relations from the time dimension start, theoretically virtual enterprise relationship of trust will be divided into initial trust and continued confidence in order to better understand the relationship of trust Virtual Enterprise dynamic evolutionary process. On this basis, the trust objects to be perceived credibility of the model framework for basic research, the concept of combining Nielsen model and built a virtual enterprise trust and their determinants of theoretical models, and through the many small and medium enterprises in Zhejiang Province research data, a theoretical model of correlation analysis and regression analysis in order to verify the model cited factors determining whether the trust relationship exists or causal relationship, and based on this, put forward the shortcomings of this study and the possible direction of future research.