The Construction Of Trust Management Mechanism Between The Partners Of The Virtual Enterprise

With the integrative development of the global economy, the customary enterprise organization and the resource distribution fashion have changed a lot in substance. At present, the competition on market is not the competition of single enterprise any longer, but the competition between corporate clusters, which is also called virtual enterprise or dynamic alliance. Therefore, the cooperation between different corporations is becoming more and more important. Many researches showed that among plenty determinate factors, the mutual trust of virtual enterprise partners plays the crucial and important role. The mutual trust is not only the premise of cooperation, but also the deciding force to push the cooperation. Nowadays, with the research on virtual enterprise and trust management going on constantly, it is necessary and urgently to do some deep research on trust management between the partners of the virtual enterprise. The article puts the virtual enterprises and trust management in the identical platform, and then brings forward a reasonable mode to guide the virtual enterprise to manage the trust between partners and get more advantage.This article mainly uses the literature research method and qualitative analysis. With the combing of the correlation literature, the author analyzes the relations between the trust management and virtual enterprise, points the importance and complexity of the trust management between partners of virtual enterprise. Combing the way of trust building, the author tries to establish the trust-building model and the trust-maintain model. The thesis structure as follows: The foreword part mainly explains the backgrounds, significances, research mentality as well as the innovation point of the selected topic; The 1st chapter takes a brief review of related theory about trust and carries on brief theory commentate of the trust from economics and management points; The 2nd chapter firstly takes a brief review of related theory about virtual enterprise, and points the important role that trust management plays in...