Study On Competitive Advantage Of Enterprise Clusters In Tianjin Binhai New Area

Enterprise Cluster is a kind of economic phenomena, it is a group of enterprises engaged in the same or related industries gather enterprises operating in a certain region. Porter once pointed out that Enterprise Cluster already became one of the economic, management science research hot topics. And how to maintain and enhance the competitive advantage of enterprise clusters is an important area of research. Tianjin Binhai New Area enterprise clusters is still in the initial stage of development, how to enhance its competitive advantage has become the focus of attention. Through Constructing Enterprise Cluster competitive advantage dynamic analysis model, learning at home and abroad typical enterprise clusters to get successful experience and enlightenment, then get the strategic path and a specific implementation plan to improve the competitive advantage of enterprises Clusters in Tianjin Binhai New Area. In this paper, the content is divided into four parts.The first part (first and second chapter), mainly to analysis domestic and foreign present research situation about the enterprise Cluster's competitive advantage and points out insufficiencies. At the same time, analyze the development situation of Binhai New Area Enterprise Cluster and its strengths,weaknesses and practical problems.The second part (Chapter 3), first of all, through the analysis of the source of Enterprise Cluster's competitive advantage, building a Enterprise Cluster competitive advantage dynamic analysis model, which includes dynamic clustering mechanism, gravitational mechanism and governance mechanism, these three mechanism interaction each other to get the sustainable competitive advantage. The model also provides a theoretical framework for improving the competitive advantages of enterprise clusters in Binhai New Area. Second, analysis three typical cases about Enterprise Cluster and absorb the experience to provide practical guidance to Binhai New Area. On this basis, point out the strategic path and a specific implementation plan to improve the competitive advantage of enterprises Clusters in Tianjin Binhai New Area.The third part (Chapter 4), mainly to illustrate the positive effects for overall development of Binhai Area by improving its Enterprise Cluster's competitive advantage. It includes: to promote the optimization of the industrial structure of the region, help shape the new district advantages brand and help build core competencies.Part IV (Chapter 5), take automobile enterprises cluster as an example to do an empirical analysis. Through analyzing the automobile Enterprise cluster to provide the countermeasures to enhance its competitive advantage.