Research On The Innovative Mode And Guarantee System Of The Third-party Logistics Service In Household Appliance Industry

Now the TPL plays an important role in the society production. It has been one of the largest businesses. It is a new logistics form, which presents itself in the developing process of logistics theory and practice. It is an inevitable outcome of logistics specialization and integration. Through special operation, the TPL integrates logistics resources and produces scale effect, and makes the household appliance enterprises pay attention on core operation, reduce the cost, enhance the flexibility, and partakes the risk with its clients. It takes on the mission of providing modern logistics service. But the level of our country's TPL service in household appliance industry is lower than the developed country, and the need of it is not enough, which reason is lagged marketing and service ideas, single service. It is necessary to develop service innovation of the TPL in household appliance industry.The thesis focused on the TPL service of household appliance industry, argued the innovative mode and guarantee system of the TPL service in household appliance industry of our country. Particular contents are:(1) The essence of the TPL service is to satisfy enterprises, which includes transportation, storage/distribution, information service and value-added service, while its characteristic contains informatization, networking, automatization, flexibility, intelligence and so on.(2) The problems about the TPL service of household appliance industry as follows: the logistics activities are still based on business logistics; the services are mostly traditional operations and measures all the same; the level of modern logistics facilities and logistics technology's application are lowly; the cost of logistics service is high and so on.(3) There are many factors which are good to promote and spur the TPL service innovation in household appliance industry, for example, the TPL enterprises, household appliance enterprises, appliance logistics environment and science and technology, etc.(4) According to the uniqueness of macro and micro environments of the TPL service innovation, this research argued the service innovation model adapted to the TPL in household appliance industry of our country, and the optimized method of this model.(5) This thesis researched on the guarantee system of service innovation of the TPL in household appliance industry, analyzed the contents and designed the method of organization guarantee, human resources guarantee and technology progress guarantee.(6) Case study on the logistics service of Haier. Through the case study, we can not only obtain some helpful inspirations but also establish stabile practical foundation of conclusion and model designing in this research.