XA Agricultural Products Wholesale Core Market Planning Research

Agricultural products wholesale markets for farm produce circulation system is a central link in the distribution of goods to play, a price, transmission of information, providing the functionality of the service, do a good job of building wholesale markets for agricultural products will not only help develop the rural economy, promote the industrialization process of agriculture, But for the entire national economy can not be underestimated stimulating role. Northwest region as an important wholesale markets for farm produce, in the face of new international and domestic situation of the circulation of agricultural products, XA agricultural wholesale centre are facing new opportunities and challenges.This paper presents a general overview of the wholesale markets for farm produce and, on the basis of combining theory and empirical, comparison and analysis of the combination of quantitative and qualitative methods of combining with SWOT analysis and survey methods of XA agricultural wholesale center development environment and the status quo, Identify the current market, such as not obvious competitive advantage, management concept stagnant, the low level of electronic information, the degree of organization of the main management issues low. Then, referring to the United States, Japan and other countries the success of the wholesale market on the basis of experience, according to the development of China's agricultural products wholesale markets and the status and trends of the actual market situation, proposes a traditional transaction processing and e-commerce platforms and distribution center functions organically integrate the overall programmer planning and build sets and wholesale trading of agricultural products, frozen processing, logistics and distribution, and quality and safety testing, the electronic auction, clearing electronic transactions, e-commerce as one of the park's agricultural logistics and distribution development goals and feature upgrades, including traditional wholesale market, processing and distribution functional integration services and the further extension of the three aspects of the overall idea. Finally, Implementation of the programme should be controlled by the system can be traced back to the food security, centralized processing distribution management, electronic clearing of management, information management, membership registration management, online trading platform management, and standardized management of seven key elements and accelerate the development of XA agricultural products wholesale centre Suggestions: improve the hardware facilities, improve the business environment and speed up the construction of a system of market information network, improve service functions; actively cultivating farmer's intermediary organizations, and peasant brokers; wholesale market development agent and the auction, and other innovative transactions.