Study On Consumption Channel Pattern Of SF Wholesale Market For Agricultural Products

In a competitive market economy, the difference in management is an unavoidable question for all the enterprises.The wholesale market for agricultural products, which is a pivotal step in the circulation activities of agricultural products, now is shouldering more and more social responsibility and facing with unprecedented challenges.Under traditional way of thinking, Chinese wholesale market for agricultural products is greatly coincidentally in management, which made more liquidity between buyers and sellers and the fluctuation of the income of the market. Facing with the pressure, the wholesale market corporation have to use some illogical competition means to retain both sides of trade. But this will do great harm both to the continual operation of the wholesale market corporation and the construction of Chinese system of the wholesale produce market.Bases on modern marketing theory, the paper take the example of the SF wholesale market of agricultural products, put forward a different management tactics, that is, to choose suitable channel for individual investors in order to cater to the changing market needs and therefore establish the core competitive power of enterprises. It's not only innovative for the operation of SF Wholesale market but also practical in constructing China's systematic wholesale products market.