The Study On The Influencing Factors And Strategies Of Developing Leisure Industry In Hanzhong

Human's essence and final need are to be free. Leisure is one of the important ways to realizing freedom. The leisure may improve human's living quality and life quality, the leisure expense is one of the important indexes that estimate people's living quality. Developing leisure industry has already become the tendency of internationalization. Developing leisure industry has great effect on the development of the related industries, the improvement of employment, raising people's living quality, improving the development of society and economy as well as the construction and the improvement of ecology. From the perspective of the actual situation of the present society, developing leisure industry has already had certain objective condition.The thesis mainly studies Hanzhong leisure industry, the utilization investigation methodology, the qualitative analysis and the quantitative analysis unify the method, elaborated discipline theories and so on industrial economics, consumer economics, public economic, modern leisure study to the leisure industry's instruction, the comparative analysis and the synthetic study domestic and foreign leisure industry's development condition and the development strategy, have carried on the summary to the Hanzhong leisure industry's development present situation, and developed, aspects and so on resources environment and system construction from the leisure industry's economic society has analyzed the Hanzhong development leisure industry influencing factor, laid the foundation for the Hanzhong leisure industry's development strategy research.Regarding Hanzhong leisure industry development strategy choice, has analyzed the Hanzhong leisure industry strength, weakness, opportunity and threat using the SWOT analysis method, and establishes the Hanzhong leisure industry by the innovative development localization, has established the strategy decision model initially, Based on the union leisure industrial development's influencing factor, proposed Hanzhong leisure industry macroscopic, intermediate perspective, microscopic three stratification plane development strategy, namely from the industrial development idea, the transform the government functions, the industrial unified plan, the preferential benefit guidance policy, the promotion leisure added value, the increasing the propaganda dynamics, the enhancement project variation and so on concrete aspect develops the Hanzhong leisure industry.The thesis is for the purpose of Hanzhong displaying own leisure resources superiority, the promotion leisure industry scientific progress, leads South Shanxi to realize the breakthrough development.