Study On The JML Instant Noodles Shenyang Branch Marketing Strategies

Noodles originated in China,beginning in the 1960s in Japan,complete instant noodles industrialization process in 1992 China got fast development.China is the world of instant noodles,production and marketing power,50%of the instant noodles yield.China now has more than 300 instant noodles production enterprises,the actual production enterprise are 158 home.Now nearly 2,000,instant noodles line annual production capacity of 360 million tons.In the competitive market environment,this MaiLang food Co.,LTD shenyang branch faces big market pressure.In northeast market instant noodles industry fierce competition,the enterprise is in the update technology,perfect production equipments,make consumers of instant noodles choice is more and more abundant,this MaiLang is a kind of this test and opportunities.This MaiLang shenyang branch must according to the change of circumstances make in time and adjusted their marketing strategy,and to meet the customer diversification demand increasingly personalized and the basis for survival and development.This article will the wheat court attendant food limited company Shenyang Subsidiary company market marketing strategy research take the paper now the topic,how the discussion the wheat court attendant Shenyang Subsidiary company's product should act according to the actual situation formulation marketing strategy as well as guarantee the marketing strategy success implementation now the specific measures.This article hoped that through internal and external environment analysis which faces to now wheat court attendant Shenyang Subsidiary company,utilizes research techniques and so on market survey procedure,literature consult law,SWOT analysis,how discusses this company to act according to the actual situation formulation marketing strategy and to form own core competitiveness,hoped that through formulates the marketing strategy to the Northeast area instant noodles market's deep research for now wheat court attendant Shenyang Subsidiary company Food Limited company Company to provide beneficial model.