Research On The Marketing Strategy Of Instant Noodles Business Of TY Company Chongqing Branc

In recent years,with the upgrade of people’s consumption,the prevalence of takeout industry and the increase of Internet red products,instant noodles industry in our country suffered huge impact.The instant noodles business of TY Company Chongqing Branch is no exception,affected by different degrees.Based on the 4P marketing theory,this paper analyzes the existing problems and causes of instant noodle business marketing in Chongqing Branch of TY Company,hoping to adjust the instant noodle marketing strategy of Chongqing Branch of TY company,innovate the old-fashioned marketing strategy,make it adapt to the new consumer demand,and become the focus of TY company Chongqing Branch at present.The study found:(1)Problems existing in the marketing of instant noodle business of Chongqing Branch of TY Company include: low appearance packaging,incomplete product line,no competitive advantage in price in the same industry,incomplete O2 O channel,low distribution rate of secondary market,single and backward promotion method.(2)The marketing suggestions for Chongqing Branch of TY Company are as follows: first,improve product strategy: select high quality packaging materials;Vacuum-free functional innovation;Retractable packaging innovation;Appearance design innovation;Increase the spread rate of non-spicy series;Wide-face series innovation;Nutritional functional innovation.Second,price strategy improvement: flat adjustment channel structure;Category price driving principle;To create customized goods;Establish O2 O marketing team;Online and offline sales.Third,channel improvement strategy: product shelf development;Integrate online and offline to develop new retail business;Vending machine business development;Construct marketing channel of reimbursement system;The dealer is Bu Jian.Fourth,promotion strategy improvement: strengthen online live promotion activities;Developing joint promotion;Multi-theme promotional activities;Change the promotion thinking,clever use of spokesperson resources promotion.(3)In order to ensure the smooth promotion of marketing measures,the following safeguard measures shall be taken: In terms of organizational system guarantee,including department management,cost management,sales point management and food safety management.Human resource management: including improving the salary system,activating the terminal business team;Dynamic optimization,personnel training;To improve the overall quality of the company’s management.Technical support: Establish a new health research and development system,innovate energy conservation and improve facility capacity,strengthen the cooperation between production,university and research,and innovate the production technology of the material packaging.Financial security: strengthen financial internal control,strengthen financial external audit.