Study On Evaluation And The Countermeasures Of Resource Development Of Coastal Sports Tourism Resources In Dongshan County Of Fujian Province

Taking coastal sports tourism resources of Dongshan County of Fujian Province as the study object, this article gives comprehensive evaluation for it by adopting the previous theoretical study, using the methods of literature, field visits, expert interviews, statistics and logic reasoning and combining quantitative and qualitative approaches, which are aimed at provide theoretical and practical reference guide for the development of coastal sports tourism resources of Dongshan County.First, based on the theoretical analysis and expert consultation, evaluation index system of coastal sports tourism resources of Dongshan County is established, secondly, by using Delphi method and analytic hierarchy process, the weights of evaluation index system, evaluation model and ratings are determined, finally, on the basis of field survey, qualitative evaluation of coastal sports tourism resources of Dongshan County is made, at the same time, combining with the evaluation results of relevant experts, the tourism sector and sports tourists and using evaluation model, quantitative evaluation of coastal sports tourism resources of Dongshan County and comprehensive assessment of coastal sports tourism resources are completed.As the evaluation results show, Dongshan County is rich in coastal sports tourism resources and has diversified resources, complete function and superior natural environment conditions, all of which are conducive to the development of sports activities.Meanwhile,coastal sports tourism resources of Dongshan County are large in scale, the characteristics of geographical mix of resources are prominent and the development of sports resources are low and the potential remains untapped. Coastal sports tourism resources of Dongshan County is scored 0.7465 and the resources grading is rated third,which is excellent grade. On the basis of the comprehensive results analysis of coastal sports resources, the countermeasures of resource development are proposed.