| Coastal tourism attracts more and more people’s attention with its unique resources, while the evaluation of tourism resources is the premise and foundation to the development of tourism. The development of coastal tourism can not only improve the level of local tourism as to promote local economic growth, but also integrate the natural ecological resources more effectively, raise the ecological, economic and social benefits. This thesis is based on the analysis of the status quo of coastal tourism resources in the Yunxiao County, in order to find a more comprehensive analysis of the development of the county’s coastal tourism. First, in a macro level, this thesis will take the method of SWOT to analyze the advantages and disadvantages of the county’s coastal tourism development. Comprehensive analysis will also take to dig the opportunities and challenges it may face or encounter. Therefore, this thesis will provide a systematic and scientific plan for the coastal tourism development of Yunxiao County. Second, this thesis will take Yunxiao County coastal tourism resources as the major part for the study, selected four aspects such as coastal resources environment, development conditions, source and market conditions. In the meantime, this thesis will also take 13 evaluation factors as evaluation layer, using the analytic hierarchy process and the matrix hierarchy analysis to construct its evaluation system. Combined with fuzzy comprehensive evaluation method, the use of expert score, calculate the composite score of the county’s coastal tourism resources development and empirical analysis of its resources evaluation system. Make sure this thesis has a clear description of the Yunxiao County coastal tourism developments. Also through a comprehensive analysis of the development potential of coastal tourism resources to determine the level of resource value, in order to provide feasibility of the proposal for the development of coastal tourism YunxiaoCounty. |
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