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Study Of Value-added Services Model Of Manufacturing Enterprises

Posted on:2009-08-27Degree:MasterType:Thesis
Country:ChinaCandidate:D H HeFull Text:PDF
GTID:2189360245487482Subject:Business management
Abstract/Summary:PDF Full Text Request
With the advent of the service economy, services are attached more importance by more and more people. But services in manufacturing enterprises are often ignored, even if the emphasis is often of external. Internal services are paid very little attention. And the homogenization of products becomes more and more serious today. Service has become a competitive weapon for manufacturing enterprises responding to the market. According to the study, the reason of the service lack in manufacturing enterprise is that manufacturing enterprises have not fully recognized the value of service. Western scholars have raised a concept of service enhancement in manufacturing enterprises in the 1980s and 1990s. Based on this, scholars have put forward the concept of service innovation. Scholars have tried to improve the lack of service in manufacturing enterprises through service enhancement or service innovation. But ultimately, these theories have not been gradually improved and become mature theoretical system. But also, scholars did not take an in-depth study from the perspective of the service value creating or increasing. So the study of service value and how to achieve value-added services, yet a blank stage nowadays.Therefore, on the basis of the former services theory (especially on Services Profit Chain theory) ,the author sums up the Model of Services Profit Chain in manufacturing enterprises (SPCM model). By the logic analysis, the author reveales the service value of manufacturing enterprises. Then, on the basis of this model, the paper describes the factors affecting the service value and the measuring formula which is classified by the related interest groups of enterprises (including staff, customers, shareholders, suppliers and the community, etc.). And fully demonstrated the significant role of service in creating values for business-related interest groups .And also, service can achieve the conversion function among the different business-related interest groups. So the author obtains the preliminary conclusions: services in manufacturing enterprise have an impact on the component factors of value. It can create staff value, customer value, enterprise value, shareholder value, supplier value and social value.Secondly, to achieve the service value of manufacturing enterprise, on the basis of service enhancement and service innovation theory of manufacturing enterprises, the author puts forward the concept of value-added services. And based on the value chain of manufacturing enterprises, the author combines the value-added service model of manufacturing enterprises. The model includes value-added services function model (that is the model of value-added services), the process model (that is the steps to the implementation of the strategy of value-added services) and the support plate (including organizational structure support, cultural support and information technology support, etc.). The model can help to implement the service strategies and achieve value-added services in manufacturing enterprises.
Keywords/Search Tags:Service, Value, Manufacturing Enterprises, Service Profit Chain, Value-added Services
PDF Full Text Request
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