Research For Models Of Infomation Chain Management

With the competition of market more and more fiercely, information management becomes a question the company must value. But the question what information is need and how to manage the information obsesses every company. To solve the problem, we need to deel with the information management as a whole. It means that we should research the information chain seriously.The paper first analyzes the current situation of the information management, and puts forward the problem and future. Then, the paper reserches the informtion integrally and constructs a model of information chain by idea of Michael Porter's Value Chain Model. The method is that, first, the paper analyzes the character of information in every department of company. Then it puts forward the main activities and the secondary activities. The paper also constructs the model of the estimate of information value and cost. It is used to analyze the value and cost of the activities put forward in chapter four and help the company make choice among the models of information chain management. Then, The paper puts forward three models of information chain management on the base of the analysis before and gives the selection criteria. At last, the paper analyzes the information chain of Chunlan Group, summaries some experiences from the company and give the conclusion.