Applied Research Of Market Survey In Marketing Decision-making

Along with the increasingly open markets of China as well as the basic formation of a buyer's market, Our country enterprise gradually realizes the importance of understands the consumer demand and the market tendency in the competition, realizes that the market research is indispensable to take marketing intermediary. Only through the concrete answer which obtains from the actual market research, Enterprise's Control section can take enterprise's decision-making or the revision strategy. The market research is receiving our enterprise's favor day by day.Through the theories of market research and marketing decision-making, This article unifies the entire process of the produce market research of A corporation. From the analysis of the market marketing, the market research and the marketing decision-making, this article emphatically analyzes the marketing strategy of A Corporation through applied research of market survey in marketing decision-making. The author summarizes the function and the significance of the market research in the marketing decision-making, analyzes the subject matter existing in market research of China, and put forward the pointed countermeasure proposal. The author draws the conclusion that to complete the market research we should achieve the scientific nature, the systematic characteristic and pointed.There are seven parts in this article: Part 1 Preface. Putting forward the research background, the goal and the significance of this article. Part 2 summarization of market research and marketing decision-making. Introducing the theories of market research, marketing and marketing decision-making. Part 3 the function and the significance of the market research in the marketing. Introducing the application of the market research in the marketing decision-making. Part 4 the existence questions in our enterprise market research and related countermeasure suggestions. According to the market research of A corporation, summarizing the existence questions in our enterprise market research and putting forward the related countermeasure suggestions. Part 5 production market research analysis of A corporation. According to the steps of market research, putting forward the Investigation goal, content, object, place, brief model, time and data analysis method, collecting data and organizing the report. Part 6 marketing decision-making improvement of A corporation which based on the market research. According to the market research, analyzing the company's marketing decision-making, putting out the problem and putting forward the improvement proposal. Part 7 conclusion and enlightenment. Analyzing the subject matter of A corporation through the market research, Summarizing several enlightenments from the application research of market survey in the marketing decision-making.