Ni Erp Product Promotion Ideas Based On Customer Purchase Decision Process

Large-scale ERP system software is usually a longer sales cycle, One of the very important reason is that manufacturers in the face of numerous vendor ERP systems and ERP solutions,Lack of clear understanding on the relationship between ERP and interest of user of the production process. Resulted difficult in the evaluation criteria of the purchase decision-making. Therefore, through to needs of the customer in the selection process to provide services with product promotion that it has high commercial value.ERP system software is characterized by high technical, complex attributes. ERP industry is upholding the basic values of technical. From the management, marketing personnel, and even a considerable portion of the sales staff who are technical. In such an atmosphere of respect technology, the marketing staff emphasis on the product technology and functionality often with the subjective awareness of marketing. The lack of consciousness to the actual problem or demand on the actual situation of the customers, bring to the customer acceptance of products in a certain degree of difficulty, in turn affect sale on the software.However, with the acceleration of the development of the market to the impact of various the impact of industries,competition held by the concept of technological determinism in ERP industry is also increasingly focused on products in the performance to the performance of marketing. To help users to establish inevitable link between products and demand, as well as the ERP vendor's trust and goodwill. Wine alley is not afraid of the past deep in many businesses that show their own in the modern market environment has changed. Current ERP industry giant SAP, UFIDA also adapt to changes in the market to increase brand awareness of the promotion.I was standing on viewpoint from one in the Chinese market has a strong technical strength, but relatively low visibility of brand of the ERP vendor's , to discuss how to provide a correct and understandable to the customer the choice of product evaluation criteria, to develop an effective impact on customer purchase decision-making idea is to promote the contents of this paper...