Guangdong Bencao Medicine Distribution Extend Policy Disquistion

Since 2007, medical economy has recovered due to the whole nation oriented medical reform, then product combination has also changed a lot: the demand and usage of clinical emergency medicine increased a lot. Guangdong Bencao Medicine Company Ltd. takes this opportunity and becomes the sole agent to sell a new class III medicine-muriatic acid NalmefeneFirstly, the article analyzes the background of domestic medicine market and changes already occurred, and looks for innovative strategy. Taking Four Ps strategy, this article elaborates..........chemical construction, safety issues and clinical appliance; and makes comparison with competitors in terms of price, usage habit, and potential sales. Due to the specialty of this medicine, government set uniform price and package. This article also explores the way and strategy of distribution channel construction, and the way of working and to increase sales. It also analyzes the marketing environment and organization construction of the whole country distributor: Guang Dong Ben Cao Medicine Company Ltd., introduces the managing way and function of its various representative offices, and evaluates its main channel of looking for distributors, media selection and budget calculation.This article on the marketing strategy can benefit marketing staffs a lot, guide to look for and manage distributors, help distributors to build basic selling skills and selling channel and build up good working habit and sales team.