3G Development Tactics Of China Telecom And The Thought On 3G Development Of CMCC

Nowadays, the global telecommunication industry is developing fast, and the reform of China Telecom is deepening as well. The mobile communication industry is unusually prosperous. As the most preponderant communication way in the coming personal telecommunication era, the growth of mobile communication keeps faster than other business in the industry. The third generation of mobile communication (3G) is ready to appear. 3G is not only catering to the customers'new demand on business of wireless communication, but also the important remedy for the descending ARPU the business of wireless communication. From the view of the world telecommunication, the development of 3G has already entered a steady stage. China Telecom will develop towards 3G undoubtedly and the deployment of network and provision of business are getting ready.First of all, the article introduces 3G and the technological standards, following the by current situation of the release of the licenses, and the network for business use. Then, the article concerns the necessity to develop domestic 3G. Through analyzing the strategic orientation of operators in the value-chain of business, the article looks into the development strategies of Chinese mobile communication industry furthermore.The stress of this article is the reflection concerning the development of China Mobile Communication Corporation (CMCC), which is the only domestic telecommunication operator devoting itself to the development of mobile communication. In coming 3G business, the main problem for CMCC is how to grasp opportunity and through which kind of strategy participate in 3G network run to win the market competition advantage in the future. This article uses Environmental Analysis, Five-force Analysis of Porter and SWOT Analysis to analyze domestic and foreign environment, as well as the development strategy, which is elaborated from five aspects, such as the technology strategy, business development strategy, network construction strategy, marketing strategy and value-chain strategy and so on.