A Study On SAMSUNG'S Flat Panel Television Marketing Strategy In Tianjin

For world, the new situations of global economy, no national boundaries competition is leading a most deeply marketing renovation since the birth of industry society. For China, the first light of morning of the WTO has been bared at the time of new century. This means the international marketing environment will have a strategic reorganization, the marketing strategies and renovation of means will enter the sight of professional marketing person. How to face to these series changes? We must prepare for it.This article although only focus on the strategic marketing of super Flat Panel television of Samsung in Tianjin area, it also reflects the facts that how the Samsung group plan it's marketing spread in China, even in the whole world and become the successful apotheosis of marketing.Samsung, which had gone along the powerful brand strategy and marketing spread and got a great achievement. Tianjin as the television production and marketing base of Samsung, it is important to have a deep study on it.First, the article cites some basic marketing theories and analyzes the micro environment, characteristics of the industry and competition of the super Flat Panel television of China, then analyzes the environment and current actuality of Tianjin, and reviewed the history of Samsung, studied the marketing mode and strategies of Samsung's super Flat Panel television in Tianjin area recently years. Through the analysis, we summarize the Samsung's marketing strategies and marketing manners in China, even in the world, and we can get the conclusion that the marketing strategies are the decided elements of success.Last, summarized marketing strategies of how to change our thoughts and how to plan it according to our market and attributes, and how to accelerate innovation and get the competitive advantages.