Study On Development Strategy Of Yantai Port

With the development of economic globalization, China has been a member of WTO, Logistics is becoming a symbol of developing scale. It supplies base motive to support civil economic development, and brings deep effect in world economy. Logistics is attached more and more care. It is looked on as the 3rd profit headspring. Port is not only connection point of international trade, goods storage and distribution center, but also becoming an important part of international goods transportation world economy. Port enterprises have turned an important of logistics. It's an important node subject to develop port logistics.This paper regards Yantai Port as the research object and takes use of mordern strategic management theory and SWOT theory, research and analyzes the internal and external environment of Yantai port, then turns out to its opportunities and threats, advantages and disadvantages. In conjunction with goods transport and passenger transport research and resource accumulation of Yantai port, consider and confirm Yantai port's orientation and function, on the base of the above, Yantai port's development strategic emphases is constituted.At last, according to drastic competition Yantai port faced with presently, this paper brings forward Yantai port'development stategic measure in system, from the aspect of Financing, Service, Science and technology, and human research parts. Only if Yantai port exerts itself advantage sufficiency and adapts market demand, the development strategic objectives will come true. The research of this paper will be the reference for the Yantai port to become a modern and ecotypic third generation port.