Jinan City Outdoor Advertising Settings Analysis And Countermeasures Research

At present, in all our cities, outdoor advertising settings are varying degrees of problems, Jinan this phenomenon is particularly serious. Outdoor advertising set to these questions not only affect the overall image of the city, disrupting the outdoor advertising market order, and also to the lives of many people adversely affected. And the country to promote a "harmonious society", "scientific development" incompatible. 2009, the Games will be held in Jinan, all the preparatory work has entered the final countdown, the overall image of the city upgrade imminent. Therefore, the outdoor advertising have been the problems of non-governance to the point of not.On the outdoor advertising management, urban management departments throughout the development of related laws and regulations, the basic"one size fits all" mode of thinking, problem isolation advertising as a violation acts. In this simple understanding of the premise of the relevant government departments to take measures functions is basic: simple to solve the problem, investigated and dealt with according to law, the surprise rectification. The first method of treatment because of lack of intensity, the water is often wet land; investigated and dealt with according to law, it is very difficult for a single department; rectification campaign-style blitz, although at that time the effect, but could not consolidate the results of rectification. Not on the importance of governance in the management of the lack of failing departments fragmentation factors such as the existence of the problem weeds such as outdoor advertising, strong in every corner of the city breed and spread, and management have also entered the"Regulation - Resurgence - Further rectification—Resurgence again"the vicious circle.In this paper, Jinan City outdoor advertising set up the status quo, the existing problems, the root of the problem was analyzed. Use Hobson choice theory, the principle of Pareto Improvement theory of governance in the public interest, personal vested interests, the responsibility for all aspects of the analysis, and clearly put forward in the outdoor advertising Jinan City in the process of governance should insist Several basic principles. At the same time, we learn from the management experience at home and abroad, I am with the actual work situation and the specific guidance of mentors, the introduction of "good governance" concept, clearly put forward in the management of the Government must be clear responsibilities, planning ahead, actively introducing the market mechanism, and guide the public involvement of specific measures and recommendations.I hope that through in-depth study of this issue, the parties can lead to the issue, and through practical and rectification, so as to allow outdoor advertising get rid of urban governance "stubborn problems" on the other hand, become an indispensable Jinan City beautiful the landscape, thereby full, rational, scientific use of city resources to become a full Jinan Humane Care, a dynamic economic development, the environment more harmonious beautiful city.