Zhengzhou City Outdoor PSAs Design Management Research

With the continuous development of society, there is growing emphasis on theconstruction of spiritual pursuit,countries are paying more attention to the construction ofspiritual civilization, so more and more public service ads appear in the public.It bears thedissemination of information to the community, advocate a civilized way of life, enhance thepeople’s cultural awareness, promote the harmonious development of society. Outdoor PSAsexcept to show content of PSAs, it constitutes a part of the city, represents the spirit of acity.Excellent outdoor PSAs conducive to shaping the city external image, and plays a hugerole for people’s moral cultivation. Our PSAs started late, the current situation is notoptimistic for the sake of management model obsolete reasons, also government departmentsdo not pay attention, and there are many problems in the design. Outdoor PSAs want todevelop, design itself can not rely on force to solve, but through management, be possible tomake the PSAs currently struggling to get a positive rapid career development.This paper intends to study the theory of multi-disciplinary arts, advertising, urbanplanning, psychology, marketing, communication, management, etc. as a guide, based on thetheoretical research and empirical analysis.Through the investigaton of the status of outdoorPSAs of Zhengzhou’s main road, Depth analysis of the outdoor PSAs development problemsand the causes of problems. from the design of strategic management, organizationalmanagement, process management three big respect spread the research. Strategicmanagement research the needs of the target audience, and the management to ensure therealization of the strategic objectives; design organization management study the mode ofoperation and the organizational structure; design process management embarked on thedesign process from the selection of themes, creative design, environment and designassessment.And always combine Zhengzhou historical and cultural conditions, learn from thesuccessful experience of foreign PSAs design and management models,to provide effectiveways and means for urban PSAs construction and civilized image building.