The Research On Relationship Of Horizontal Trust And Cooperation Between R&D And Marketing Department In High-tech Enterprise

The environmental uncertainty brings new challenge to high-tech enterprise. Thecooperation between R&D department and marketing department in high-tech en-terprise has great in?uences to the development of the enterprise. But actually, thecooperation is not satisfied. Many factors cause the barriers to the cooperation. Oneof the most important factors is the lack of horizontal trust between R&D departmentand marketing department. Therefore, the research on how to strengthen this horizon-tal trust and how this horizontal trust in?uences the cooperation means a lot. It willguide the promoting of horizontal trust and the strengthening of cooperation betweenR&D department and marketing department theoretically, which has a great e?ecton enforcing the a?nity and e?ciency in high-tech enterprise, and this paper has itsactual significance.First, The paper takes the literature reviews on the horizontal trust in organi-zation and inter-department cooperation; second, the paper discusses the meanings ofhorizontal trust and cooperation between R&D department and marketing departmentin high-tech enterprise; third, the paper brings forward a model and theoretical hypoth-esis of relationship of horizontal trust and cooperation between R&D department andmarketing department in high-tech enterprise; fourth, with 141 valid sample data fromquestionnaires, the paper does the data processing by classic statistic analysis meth-ods and Structural Equation Model. The results demonstrate that: the capability andopenness makes a positive impact on performance achievement; goodwill and openness,which is the element of the horizontal trust between R&D department and marketingdepartment, makes positive impact on cooperation satisfaction; organizational justicehas a certain modulating e?ect on the relationship of horizontal trust and cooperationbetween R&D and marketing department in high-tech enterprise; the property rightand scale of enterprise has a positive impact on horizontal trust between R&D depart-ment and marketing department in high-tech enterprise; the similarity of subjectivecognition of department manager has distinct in?uence on the horizontal trust of R&Ddepartment and marketing department. In addition, this paper accidentally foundsthat the goodwill has great in?uences on the capacity and openness, and performanceachievement also has a positive impact on cooperation satisfaction.This paper defines the concept of the horizontal trust between R&D and marketingdepartment, and compiles an questionnaire of horizontal trust of R&D department andmarketing department, which makes a good foundation to the following research workon the of trust in a organization.