Ctuality And Countermeasure Of Flower Industry In Shanghai

As an important part of Shanghai agriculture, the flower industry has been developed for over 20 years. This study focuses firstly on the overview of the current domestic and foreign status on the development of the industry, with respective analysis of the international growing trend and domestic productivity and marketing; then, based on practical work, the study analyzed the history, current situation (which include the industry structure, input of equipment, resources, marketing potential, management system, science and technology and policy, etc) and upcoming opportunities, assimilated some experience of other countries and areas and proposed several strategies to promote the development of flower industry in the next few years. The main contents of the study are as follows:1. The acknowledgement of achievement of Shanghai flower industry for over twenty years development:A large scale of industry structure has been developed; the planting areas were increased from 246.6 ha of 1992 to 4334.9 in 2005; An industry structure of one point, two bands of areas and several horticultural fields is primarily in shape. There are consistent updates on the types of flower and Shanghai has been assigned by the Ministry of Science and Technology as the technology centre for carnation, lily and gladiolus cultivation. Shanghai is also advanced at collection, analysis, breeding and tissue culture for wild flower such as lily, pink and amaryllis.A group of specialists engaged in breeding, floriculture and biotechnology have collected a large amount of germ plasma resources and international advanced technology, among which seedling production has reached the top rank. Meanwhile, the supporting facilities such as greenhouse design, exploitative strategies and agricultural information technology are also taking a leading position and a representative production base named Shanghai Flower Harbor has been constructed in suburban area. The markets of flower have been consistently growing and developing. Shanghai is the largest distributing centre of flower in China, in which more than 70 markets and 3800 stores are built. The sales reached RMB 665 million in 2006.2. To face the new requirement and new situation, there are several major problems in flower industry to be solved:Lack of germ plasma resources of flower; comparatively low productivity; lack of specialists and staff; decentralized industry structure; low level of specialization; inconsistent management; the main function of Shanghai Flower Association cannot be acted; imperfect marketing system; the cut-flower business centre reveals no special characteristics with a large scale; social service has not been fully provided.3. There are five main measures to be taken in Shanghai flower industry:(1) Increase investment on science and technology, emphasize on germ plasma innovation.(2) Reasonable lay-out with local characteristics.(3) Develop system of flower markets.(4) Optimize system of social service. (5) Strengthen protective policy.In summary, Shanghai flower industry must prompt the economic, social and environmental function of the industry; take good advantage of the holding of Shanghai World Exposition and suburban flower production to construct an advanced centre with high scientific level and model of productivity; form a business pattern of combination of flowers and plants distribution and retailing markets; integration of domestic and international markets and marketing industry step by step; push the leading role of some most important enterprises and combination of flower and agricultural cooperative society; construct a flower exporting base and scientific study and developing base with standardization and brand.