Differences In Real Estate Development Projects Of Market Research

The real estate market is high input high output high-risk industry,the market is the basic feature of goods are differences,as a result of the high value of real estate products to be done more differentiated.Currently in China,the real estate industry has enormous long-term demand, supply and demand of the overall pattern is booming.Good overall market on the premise,as well as the risks exists,and along with the constant development of the total magnification,the risk is also increasing. Differentiation is the product marketing and the needs for enterprises to avoid risks,and healthy development needs.Not only are differences of marketing management and strategic management research areas,but also focus on strategic management.The pursuit of differentiation strategies contribute to the creation of value-added products, and improving product pricing and competitiveness.Now only the general theory of competitive differentiation strategies,from the economics of such differences in the interpretation of only remains in the simple outline of the study.The study is limited to domestic and international representation of the difference analysis,insufficient to express different indicators of the effectiveness of different connotation and(Economics)flexibility.Now there is no qualitative and quantitative analysis of the differences in the indicators of literature.Because of their differences of the subjectivity and objectivity is an undeniable fact,the analysis is difficult.Therefore,the analysis of differences,but atso to the subjective and objective two directions.AHP is an element of the decision-making theory.Hedonic analysis of the effectiveness of Economics as a quantitative method.In this paper,starting with products from specific projects,using qualitative analysis(AHP)and quantitative Hedonic(utility price analysis) to analyze Kunming now in the real estate market,the difference.The real estate market in Kunming,esidential real estate category over competitors,products covered area,each item from the geographic conditions, traffic conditions,the volume rate,landscape,than parking spaces, developers brand effects of the project formed a difference.The level of analysis and utility prices,to the extent of the difference between quantitative indicators,theoretically pointed out the importance volume only thinking of the wrong rate,orientation and contribute to the development of the project.Kunming business class real estate market development is not yet perfect,professional breakdown and innovative enough.Both the analytic hierarchy or utility prices are indicative of the current commercial property market in Kunming needed experience from the pursuit of a "quantity" to the pursuit of "quality" in the process.Quantitative differences in commercial real estate development road of the market has yet to be fully brewing.Many of the differences in the indicators,the brand has become the most significant difference.It can be said that the differences between projects, the biggest point of difference is that the brand.