Assesment The Service Marketing Of Securities Company With AHP

With the growing market of the securities business, investors more rational, the increasing impact of computer and network technology for securities market, China's accession to the WTO so that the relevance of the securities market and the world economy is growing, the management of the securities market emphasis on the norms is payed more attention,many related policies and regulations are released, the competition between Securities corporation are more and more intense.Relied on government control on the seller's market, and a simple price competition, have been totally unable to adapt to the new market environment.Recently, most of scholars and researchers focus primarily on the economic situationanalysis, industry analysis, investment theory or skills, and the research of securitiesbusiness marketing is few. Staffs engaged in marketing research are rarely focused on themarketing research of securities market. Even in developed countries, Special andsystemical research on securities marketing is few. It can be said that currently domesticand international marketing expertise to the securities research is blank.In addition, author tried to build an evaluation system of service marketing ofsecurities companies from the perspective of the 7 Ps that is an innovation. Theestablishment of evaluation system is very difficult, that requires profound knowledgeof this industry and understanding of the actual situation . Sometimes it should collectmany people's wisdom to establish a comprehensive and rational evaluation system. Sohere is release a paper in order to get a better one from others and I hope that somepeople who interested in this area will promote it.AHP is widely used in a number of services evaluation field, is generally considered a great method with combination of qualitative and quantitative evaluation. The author used it in the evaluation of Huatai Securities skillfully with the experience used in other filed. This paper is intended to evaluate the level of service marketing through analysis of the seven elements in the service marketing of securities companies, and provide a quantitative standard that will show the advantages and disadvantages of Securities marketing and comparision with other companies in these respects which may be an intuitive reference to service marketing.