Research On The Innovative Development Of Huatai Securities Brokerage Business

The security brokerage business is a pillar business of HUATAI SECURITIES. Under the background of the era of a comprehensive innovation and business transformation for financial services, the innovative development of brokerage business has become a matter of high importance and urgency for the healthy development of the China’s securities industry.Based on a comprehensive analysis of the actual external and internal environment encountered by HUATAI SECURITIES, and on the successful experience of the foreign brokerages in development and innovation, this paper described the main problems and weaknesses appeared in the existing brokerage business, and then suggested that the HUATAI SECURITIES should actively promote the innovation of brokerage business, establishing a sound full-service chain system and achieve the transformation from traditional brokerage services to comprehensive financial services. Then, the innovations in processes, operations, products and marketing fields were discussed in detail. Finally, the support system for the brokerage business innovation, including human resources, enterprise culture and brand strategy, was also discussed briefly. The research in this paper might be of important theoretical and practical referable value for the HUATAI SECURITIES as well as some other securities traders.