Inquire Into Tourism Competitive Advantage Of Qingdao Tourism

Since the inception of the reform and opening up policies in China, the urban tourism business grows tremendously all over the country. Tourism is placed as a centerpiece in many domestic cities. As the local governments have realized the important role of tourism in attracting the internal needs and increasing job opportunities and peripheral industry, the competition for the tourists among the cities is getting fierce. Qingdao is a major tourism resources in the city, the city has vigorously develop tourism advantages, the development of space tourism cities also great. How to dig Qingdao out to the surface and stand out of the crowds of many cities is a challenge to the local government in Qingdao. It involves realizing the potentials, improving urban tourism related amendments and thus enabling Qingdao to compete. This is not only related to tourism in Qingdao city on the future development direction, but also to other parts of the country's development has an important inspiration and reference.First explains and analyses general competitive advantage theory, regional competitiveness theory and the relevant theory of regional competitiveness of tourism, chooses the "Competitive advantage theory" by the US scholar Michael Porter as the theoretical framework of Qingdao 's tourism competitive advantage, applies quantitative and qualitative analysis methods to it, and according to the analysis framework of Porter's "Competitive advantage theory", analyses and evaluates the current situation of Qingdao Urban tourism from six main determinants which are factors of production, market demands, supportive industries, firm strategy, structure and rivalry opportunity and Government. On this basis, made clear the Qingdao City Tourism strategic positioning, and optimize the city tourism factors of production, development of market-based demand for all types of tourism products in cities, urban tourism to strengthen the support system, deepen the reform mechanism of city tourism industry, Opportunities as an opportunity to promote the development of tourism in Qingdao city, and strengthen government regulation of the development of tourism and guide the ability to enhance the competitiveness of Qingdao tourism recommendations.