A Research On The Development Of Tourism Industry Cluster In Guilin

According to the development trend of global traveling, recent years the tourism industry presents the characteristic of typical spatial accumulation and the tourism competition is turning from"the small business, the single item product"to"the big cluster, the synthesizing capacity". The practice of tourism development indicated that, if there haven't form the colony there will not have the scale and the innovation, and also haven't the resources conformity and continue competitiveness. Guilin has the congenital superiority to develop the tourism cluster, because of the diversification of resources type as well as region propinquity characteristic of the spatial distribution. Facing the new tendency of global traveling development , rapid development of tourism industry in each place as well as the pattern of gradually intense competition of traveling market, the Guilin tourism only take the way of developing industry cluster, conforming tourist resources, impelling the development of local traveling industry chain, can realize the transformation from the superiority of tourist resources to the advantage of industry competitive, promote the resources sharing and the region travels enterprise's cooperation, and obtain better economic efficiency.The article uses the theory of tourism industry cluster as the instruction, and induces and combs the basic concept, the characteristic, the intrinsic structure, forming condition, and the competitive advantage of tourism industry cluster. And attempts to excavate the value of tourism industry cluster theory in practical application. Conducts the theoretical research to the tourism industry cluster, not only rich the fundamental theory of tourism industry cluster, but even more that use it to instruct the future development of Guilin tourism industry. The main research way and the viewpoint of the paper are as follows:First, the paper analyzes the necessity of developing Guilin tourism industry cluster. After multi-analysis the present development situation of Guilin tourism industry, the article points out that although recent years the main economic indicators of Guilin tourism have realized continuous greatly promotion, the tourism industry have had a certain scale, the type of traveling product become more perfect. Guilin has met the intrinsic requirement of developing tourism industry cluster, but still had many restriction factors which have hindered the formation and the development of Guilin tourism industry. Generally speaking, Guilin is facing several problems, for example the growth speed of inbound tourism market is slow, the traveling jobholders quantity are insufficiency and the quality are low, country's tourism servicing facility is backward, the scenic spot necessary facility is imperfect, the tourism enterprise quality is bad, tourism development policy and tourism management system is imperfect and so on. Responding to the future stern challenge of tourism industry development, Guilin has to carry on the adjustment and the optimization to the traveling industrial structure. The modern tourism competition is the omni-directional competition that includes the development logos, the innovative ideology, the traveling products, the traveling environment, the traveling image, the traveling characteristic and so on, and it is also the competition among cities, regions, and the nations. Facing the present situation of Guilin traveling industry development and the demand of the world traveling, formerly stereotypical and sole traveling products and line construction do not adapt tourist's demand. If Guilin wants to realize the reformation to be the type of tourist destination aimed at sightseeing and leisure vacation based on its rich tourism resource, it must makes an effort in adjusting and innovating the tourism product structure, comprehensive conforming tourist resources, developing tourism industry cluster, promoting tourism comprehensive competitive power.Then the paper has carried on the feasibility analysis to the cultivation of Guilin tourism industry cluster by 5 factors. The rich tourist resources talent, the continually growth of market demand, the dominant position that tourism takes in the economic system, and the strongly related characteristic of tourism, are the feasible factors for developing Guilin tourism industry cluster.Once more, the paper has discussed the way and the pattern of developing Guilin tourism industry cluster. According to the tourism economical position as well as the tourist resources characteristic and tourism development localization of Guilin and its'counties, on the base of conforming Lijiang River tourism resources, advancing the intensification management of Lijiang River scenic area, realizing maximization of brand benefit, then revolving the major brand and host line to develop the Guilin tourism industry cluster, using the point-axis system pattern and the"core-edge"theory pattern, dividing the Guilin traveling circle into three big traveling tectonic plates and two gold traveling belts. Three big traveling tectonic plates are as follows: The south tectonic plate takes Yangshuo as a center, including Pingle county, Gongcheng county, Lipu county, and gonging to be a leisure vacation tourist area. The middle tectonic plate takes the Guilin urban district as a center, including lingui county, Lingchuan county, developing the city conference and business travel industry. The north tectonic plate takes Xingan county as a center, including Quanzhou county, Guanyang county, and Longsheng county, developing the national style and the historical culture tourism. Two gold traveling belts are the gold traveling belt that takes the Lijiang River as the master line and the hundred-mile ecology civilized corridor along the Guihuang road and the Guiyang road. Through the tourist resources conformity, forming the new Guilin traveling circle pattern that takes the urban district as a center, then radiates to various counties, and contains sightseeing and leisure vacation industry.Finally, proposed the countermeasure to the development of Guilin tourism industry cluster. Point out that the development of Guilin tourism industry cluster needs to conform each kind of tourism industry resources of Guilin, make the rationalization and high-level of industry internal structure the core, take entrepreneurs with innovation ability and enterprise with competition strength as the key, take reform the tourism organization, establish modern enterprise system as the breach, dispose the resources reasonably, display the related impulse effect of tourism, promote the coordinated development of the tourism correlated industry , form the integrity traveling industry chain and the industrial belt in the region, display the effect of knowledge overflow and the superiority of scale reward increasing, enhance the conformity of travel agency resources, traveling hotel , traveling resources, and the traveling food and beverage industry resources.