Collaborative Mechanism Tourism And Cultural And Creative Industrial Park Development

The integration and development of the tourism industry and the cultural andcreative industries has been widely appreciated, the development of Tourism andcultural and creative industrial park is still in its infancy.《Several Opinions onPromoting the cultural and creative industries and design services related to thedevelopment of fusion》formulated by State council in March2014pointed clearly toenhance the cultural connotation of tourism industry development. The practicalrequirements of tourism industry to upgrade, change of development mode andindustrial restructuring lead to the appearance of cultural and creative industries andcultural tourism industrial park goes to emerge, the integration of the tourism industryand the cultural and creative industries is a general trend. Tourism Cultural andCreative Industry Park is an interactive basis for integration in the tourism industryand the cultural and creative industries, docking and extending the industrial chain,developing the cultural and creative group of tourism industry. It make multi-statebinding group develop, which including tourism, manufacturing, life, ecology, culture,creativity, recreation, trade, commerce, education, research, and consumption; andachieve desirable industry, livable, suitable collaborative; Set tourist base, industrialbase, cultural and creative base, research base, talent base, the base of life, ecologicalbases and other functions in one.It could keep live format, production formats andecological balanced development, and practice the concept of "Integration ofindustrial and urban, combination of industrial and urban"。It is a multi-functionintegrated parks, tourist areas and community which faces market and focus onconsumer experience.In this paper, a total of four parts and seven chapters. The first part is anintroduction and theoretical part which introduces the research background,significance, domestic and foreign studies summary, the method concerned, the partof innovation, technical route, followed by elaborate chain integration theory, industrial cluster theory and space theoretical basis to reinforce the economic theoryof this study. The second part is the part of the concept and the status, which mainlyexplain of cultural and creative industries, cultural and creative industrial park,industrial park, cultural tourism, cultural tourism and creative industries, tourism andcultural and creative industry park these five concepts, by analyzing the currentdevelopment actuality, the development model, the development of type of tourismand cultural and creative industrial park to summarize problems in the developmentof tourism and cultural and creative industrial park to solve the problem for the centerto start the discussion paper. The third part is the model and the application part andthe core of this study and discussed. Based on the two front, firstly introduces themain content of “Government、Business、School research and Application”,thismodel has summed up the synergy effect polymerization two advantages, this modelanalyzes its content, effect and so on to match the development of Tourism andcultural and creative industrial park and it can be used to guide the construction of thepark’s tourism and cultural and creative industries; Then combined This model to thecultural and creative industries and tourism parks to construct a “Government、Business、School research and Application” models, and discusses the developmentstrategy of Tourism and cultural and creative industries park from fiveaspects:"Strengthening government support, innovation of tourism policy; Optimizethe industrial structure, related industrial clusters; Leveraging research support, traveltalent specialization; Promote creative development, creative development of tourism;Using market-oriented, market-oriented consumer experience". The fourth part is theconclusion and prospect of this article,summarizes the conclusions and directions forfuture research deficiencies of this study.The main conclusions are: Integration, extension of the tourism industry thecultural and creative industry,docking and extending of the industry chain form atourism and cultural and creative industries; industry cluster, the park plus live format,eco-format, format the layout formed a tourism and cultural tourism and creativeindustry park; Tourism and cultural tourism and creative industry chain includes the source of tourism cultural and creative, tourism and cultural and creative industriesmanufacturing, service industries and supporting industries. Cultural and creativeindustrial park develop in accordance with the “Government、Business、Schoolresearch and Application” model, with the features of "Culture&Tourism fusion;Strong creative ability; Balance production, life and ecology formats; Clusteringeffect, a complete industrial chain; User-oriented, focusing on the consumerexperience; Massive complex nature". The development model of cultural andcreative industrial park mainly contain “market oriented enterprises、government-led、government-enterprise cooperation led、 school-enterprise cooperation led”. Thedevelopment types of cultural and creative industrial park mainly contain“industry-oriented development, resource-oriented, arts and culture, leisureentertainment, research-oriented, functional hybrid”; The application of this modeused in construction and development of Tourism in the cultural and creative industrypark firstly is to strengthen government support and tourism policy innovation;secondly is to optimize the industrial structure and related industrial clusters; thirdlyis to leverage research support and travel talent specialization; fourthly is to promotecreative development and creative development of tourism; fifthly is to use ofmarket-oriented, market-oriented consumer experience.Under the connection of government,policy, industrial clusters, universitycooperation, creative development, consumer experience and other forces, theTourism Cultural and Creative Industry Park which is a thriving integratedindustrial park will become an important engine for the development of fusion, andbecome a city landmark card and a new tourist destination, the most dynamic neweconomic growth point of the tourism, and adapted to industrial restructuring andtransformation of the mode of economic development industry New Heights.