The Competitive Forces Analysis Of China Fireworks & Firecrackers Industry Basing On The Theory Of Competitive Advantage

As an advantage of labor-intensive exports, China's fireworks & firecrackers played a good role on promoting the domestic economic development in many areas. China is the world's largest fireworks-produce and export country, but not the export power. Relying on lower price, China fireworks & firecrackers gains the advantage position on the middle and low market, but China's fireworks industry is lack of market pricing power. With the development of the national economy, the industry has undergone significant changes on the environment, the industry cost rises sharply, and the industry competitive forces is weaken continually. And the advantage position of China fireworks & firecrackers in the international market is facing challenge.As per the well-known American scholar Michael Porter's theory of the competitive advantage, the six elements is the basis to achieve industrial competitive forces . The article analyses detailed the competitive forces status and the various problems, pointing out the corresponding countermeasures that exist in developing industry clusters, improving the industry supporting chain, realizing large-scale development of the enterprises, strengthening their power, increasing personnel training, changing industry growth patterns, establishing enterprises' own brands, developing and safeguarding the interests of industry, at the same time, fully playing the functions of government, creating the core competitiveness of the industry, consolidating and developing China's fireworks & firecrackers competitive forces.