The Marketing Strategy Design On Intermediary Bussiness Of Industrail &Commercial Bank Of China, BDJ Branch

In china ,with the establishment of socialist market economy and the reforment on the monetary system, the competition of commercial banks become more and more intense, the significance of the traditional credit and deposit business in the field of commercial banks will surely be decreased. In order to enlarge the market position and raise the market competition, speeding the development of intermediary business is a must. In order to secure a healthy environment for the steady devolpment of intermediary business for Industrail &Commercial Bank of China ,BDJ Branch, the paper focuses on the marketing strategy.With marketing theory—4Ps theory as basis,combining theory and pratice,qualitative and quantitative analysis methods , the paper analyses the problem on market position which BDJ Branch faced at the moment. Then it use method to subdivide the current market of BDJ Branch, evaluating these market segmentations and identifying the market target and market position of BDJ Branch.Then it designs the product strategy, price strategy, place strategy and promotion strategy. Finally, it discuss some problems for the implementation and control of BDJ Branch's marketing strategy .The paper is aimed to make the marketing strategy for BDJ Branch through combining with its current situation. It plays an instructive and practial role on position and how to carry on the marketing strategy of intermediary, and also functions like a mirror for the devolpment of other commercial banks.