Researche On Advertising Effectiveness Valuation System Of Communication Products

Advertisement is most familiar with for the consumer. It's also used a lot in the telecommunication market because the products are becoming more and more same in quality and while facing the consuming market, brand and packing become the new competition of the telecommunication product. The advertising is now the most powerful and direct way to show their brand and products. The advertising of the carrier is exciting and colorful which can be seen everywhere and also spend a lot. Well, do the advertising work? There is no exact answer about it. Because there is no special researching or even a successful use of the knowledge for the effect of the telecommunication advertisement while this kind of researching has been developed a long time. The attention is concentrated on using the knowledge of the advertising effects to valuat the effects of the telecommunication advertisement, and also bettering the valuation system under the characteristics of the telecommunication product and the advertisement for the further researching. It's not an innovation about the basic knowledge of the advertising effects, just a try of the knowledge in new field systematically, and also provides a model of that field just for reference.