Discriminating Price Of Information Product And Telecommunication Service Under Information Technology

The traditional pricing method is doubted in information product and telecommunication service field because there are some obvious different characters between traditional material products and information product and telecom service. Large percent fix cost and low margin cost is the most important point to considerate the pricing method choice of this new kind of product. In addition, the value of this product is more depended on customers' estimate of utility than its actual cost. It is obviously that the utility judgments vary much from different single customer, therefore, it is the best to price according different customers.So, the discriminating price strategy is more suitable for information product and telecommunication service. What is more, the continuing development of information technology has been smoothing the execution of discriminating price strategy.This article mainly discusses how to apply the discriminating price strategy into information and telecommunication field, gives some suggestions for discriminating price strategy execution as well.