Telecommunication Service Market Research Under The Perspective Of Information Economy

Under the perspective of information economy, new telecommunications service market strategy may not just simple business structure adjustment, operators need to start from the characteristics of the information economy, combining the grasp of the telecom service market situation, focusing on core competencies to reconstruct more effective strategic plan and keep competitive. After long time high speed development phase, Chinese telecom industry entered the transition these years; The final direction of the transformation is developing from a single business provider to a comprehensive information service provider. Convergence, mobile,3G are at present the most popular phrases and this paper focuses on the telecommunication service market multiple dimensions enterprise strategy research under the new situation.This paper aims to:on the basis of deep research on new characteristics of information economy, summary the theories and methods of telecommunications service market, information economy and telecom products, from telecommunications service market analysis angle, covers the market orientation, product design, product pricing, product innovation, user lock-in, channel selection, and other aspects, direct or provide services to the management practices of telecom operators.The main research activities of this paper include:1. Based on the information economy theories, studies the telecom service market structure from the perspective of information economy, and its developing trends;2. Based on "structure-behavior-performance" theory, explores the correlation between telecommunications service market structure and operators’ behavior and market performance;3. Studies the necessity and possibility of telecommunications products classification, and puts forward different user research models of price discrimination; 4. Research on the benefits and costs of telecommunication consumers’lock and conversion under information economy condition, puts forward under what conditions in user lock-in or conversion is healthy, and a research model about how to make consumers switching most economically;5. Puts forward select models and Nash equilibrium of innovation and following strategy between different telecom operators, incumbent and new entrants, leading operators and small operator;.6. Research on the competition-collaboration relationship of telecom product design caused by network externalities, puts forward a model to analyze market is first or the profit is first, or how to reach a balance between them and other questions like this;7. Research and puts forward the telecom service products user acceptance model, and proposes related suggestion on product improvement.The innovations of this dissertation are:1. Building up game theory model of user differentiation to investigate the impact of multiple pricing models for game player and the overall social efficiency;2. Investigating the relationship between the operator and subscriber and the inter-operators in case of switching cost and network externality both in the static and dynamic conditions, thereby inferring of Nash equilibrium conditions, and suggesting the strategic proposals;3. Derived by the mathematical model of cooperation and product compatibility, a series of competition and collaboration rules have been figured out.