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The Application Analysis Of M-commerce

Posted on:2009-03-17Degree:MasterType:Thesis
Country:ChinaCandidate:S L ZhangFull Text:PDF
GTID:2189360245969821Subject:Business Administration
Abstract/Summary:PDF Full Text Request
M-commerce is the second generation of E-commerce, which has a pretty bright future. It's becoming the foundation for the normal operation of global economy. Consequently, it will definitely bring China and the world cheerful prospect in market and great social economic benefit.The quick development of information technology and E-business leads to profoundly changes in management, methodology and business model. The traditional Supply Chain Management and the value creation system of Value Chain Business Model cannot accommodate the development of M-commerce any longer. The structure and operating mechanism of M-commerce need to be rebuild and optimized. In order to build a stable, harmonious, competitive and dynamic M-commerce ecological system, the creative thinking should be used in seeking the innovation and improving mode in M-commerce. These activities are very helpful for the prosperity of Chinese M-commerce industry, as well as China economy.From the point view of its concept and combing its characteristics of agility simplexes and rapidness, the paper studies the modes of the new EC and gives its advantages comparing with the traditional EC and also analyzes the basic technologies of realizing mobile e-commerce such as WAP ,GPRS, EDGR, Bluetooth, mobile IP and 3G detailed. Base on the new technologies, services that mobile e-commerce provides on paying by mobile telephone. Identifying POS, mobile video operation traveling with electronic and mobile tourism information commerce are getting widely used by taking advantages of mobile wireless network. With its rapid development, people can get amount of information they need easily at any time and improve work efficiency greatly.With all kind of necessary conditions are becoming more and more mature. People will do e-business by mobile devices more frequently. As a new type of EC mode, the prospect is magnificent. It can be expected that mobile EC will become the main field of EC in 21st century.
Keywords/Search Tags:M-commerce, WAP, GPRS, EDGE, Bluetooth, 3G
PDF Full Text Request
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