A Marketing Case Study Of Anonsuo Bluetooth Speaker Product

In this paper,the Internet environment in the new marketing model Alonso Bluetooth speaker products business in three years of application and practice were analyzed as a case study,the first of the enterprise marketing mode under Internet environment were reviewed to determine the research methods and route;followed by the first part of the case body,including the second chapter,the third chapter,introduced the company and strategic Alonso and strategies of the project and the company's current marketing;followed by the second part,case studies,including the fourth Chapter 5,Chapter 6,Chapter 4 analyzes the macro environment,industry situation,competitive environment(existing competitors and potential competitors)faced by Alonso Bluetooth speakers,consumer behavior(consumer hobbies,consumer purpose,constraints faced by consumers,consumer greatest satisfaction),the fifth chapter of the marketing strategy Alonso WIFI Bluetooth speaker for analysis,according to a Chapter VI planning 4P theory applies to Aron Cable Bluetooth speaker product strategy,price strategy,channel strategy and promotional strategy;Finally,from the case analysis of Alonso,through the Alonso Bluetooth Research marketing model to help companies adapt to the Internet era Alonso competing demands,improve product competitiveness,as well as the transformation and upgrading of traditional Chinese products provide an important reference value and reference in the corporate Internet environment.