The Marketing Study Of GPRS Mobile Trade In The Branch Inner Mongolia Of China Unicom

At present, building GPRS network that is a grouping exchange of data link and transmission net based on GSM in Inner Mongolia Union. Compare with former GSM, GPRS has advantages about always online, billing by volume, quick loading, free switching and high speed transmission, which can implement WAP,E-mail, mms, sina Pager, GPRS mobile telephone + notebook, wireless network, Java download and trade application. Due to the existent problem during the operation process of GPRS in China Mobile and CDMA IX in China Union, how to deal with the integrated management of products, hominine demand, availability spreading advantage emphases, advance to the experience of management. This thesis shows about how to fish out the marketing model of being further becoming to GPRS Mobile trade in Inner Mongolia Union and how to survival development.This thesis has the following ideas to expatiate: firstly, the thesis makes us to know that the inner and outer environment conditions of GPRS of inner Mongolia haven't the basic of the general development, operations are restricted by many more factors by analyzing GPRS developing circumstances; secondly, the thesis describe the concerned from different point of view, and describe how to lead the value chain into benign circle; Finally, the thesis obtain a result that condition extending GPRS Mobile trade is not ripe, from analyzing feature of GPRS Mobile trade and commodity of GSM, making use of characteristic data of CDMA IX trade and GSM user. Now market is in a immature position. We need to plan and extend correct word around GPRS Mobile trade, aimed at target market "world wind brand", "up power brand ", "wishes brand", "new space brand", then we achieve the goal growing the market continually basis on producing good results.