Analysis, Of The Inner Mongolia Unicom's Mobile Value-added Business Development Strategy

China Unicom from establish, along with the speeding of network construction, the customer scale increases continuously, the company real strenght strengthens increasingly.But at traditional speech business realm, can't place on equal footing in top and Chinese ambulation of the income scale because of the restriction of customer cardinal number.Develop ambulation to increase in value business strongly according to successful experience of the foreign CDMA operator, pull to rise an ARPU value, increase the necessary path of income.This text mainly with Inner Mongolia unite a development circumstance which comes this year for data source, pass analytical argument to think, unite to only develop to increase in value business according to the CDMA1 X, then can extend income, contract in the margin of rival.First, this text is asking wrong foundation on, discussed allied development ambulation in Inner Mongolia to increase in value with a chapter spaces of inevitability, this also analyzed the basic circumstance of Korean and Japanese CDMA operator among them.Connect down, increase in value development present condition and existent problem of business to do comparison system to elaborate currently to the ambulation, the conclusion is to develop foreground vast, income growth the space is huge.Connected down, used a SWOT method to discuss allied development ambulation to increase in value the advantage, bad situation, opportunity and threat of business in detail.It think to is the big inning of development currently.Pass economy and cultural environment of hard analytical Inner Mongolia, and combine Inner Mongolia to unite network and investment circumstance of at chapter 4, put forward a series a development ambulation to increase in value the strategy of business, make this chapter to become the core of thesis part, point out the persistence development has special features and enriches to increase in value business colorfully, is match currently a district characteristics and correspondence market of realistic request of, some important problems for also discussing a market to carry a camp with the certain space.This text tries to pass analysis and argument, get some worthy conclusions, can unite to provide in developing ambulation to increase in value business for Inner Mongolia some inspire beneficially, make allied in Inner Mongolia better to hold tight opportunity, speed a development, the core competencies of the further to build up business enterprise.