The Research On Development Strategies Of Serviced Apartments Of Shanghai

Rapid development of economy in China has brought about a large number of human resources and logistics, so serviced apartment with hotel and apartment function is developing rapidly in the real estate market. Shanghai, as China's economic and financial center has inherent advantages to develop serviced apartment for its frequent business contacts. Serviced apartment developing has been nearly 20 years in Shanghai, and its development process can be divided into four stages—the initial stage, the stage of development, adjustment stage and the rapid development. Taking Shanghai serviced apartments as the research object, this paper elaborate the origin, the concept and its characteristics of serviced apartments, and analyze practical significance on developing serviced apartments in shanghai from the function of the city, tourism development, business and investment demand, research and development of the status quo, and other aspects. From analyzing the development status of Shanghai serviced apartments, it elaborate category, distribution, management, market supply and demand situation and prices of the status quo about Shanghai serviced apartments. On the basis of these, it in-depth study the macro-level factors and micro-level on impacting development of Shanghai serviced apartments, and then elaborate the problems such as the lack of unified norms, the lack of overall planning, lack of orderly management, product quality Bad, consumers speculative mentality prevalent, and so on about Shanghai serviced apartments in the development process. Comparing two aspects, this paper conclude the root causes of problems for Shanghai serviced apartments from macro-level and micro-level perspectives. The successful development of Ascott in China is worth of investors and developers of high-grade, mid-grade and low-grade three categories to learn from. When investment clients of serviced apartment assess the pre-investment value of target products, they can analyze the developing prospect and market value of products referencing the serviced apartments of Ascott Group. Finally, the paper pointed out the development trends of Shanghai serviced apartments, such as speeding up the pace of development, distribution trends, the soft service to become competitive focus, source networking, and product differentiation and specialization, and provide the corresponding Countermeasures against the government, investment and development, as well as consumers.On the foundation of development status about Shanghai serviced apartments, this paper make a lot of data analysis of its market status and affecting development factors to produce the development trends and root causes of problems of Shanghai serviced apartments ,and provide appropriate Countermeasures against root causes of problems. This paper hope to provide the practical significance on sustained and stable development of Shanghai serviced apartments.