Ganzhou City Serviced Apartments Investment Value Analysis

Since our country’s reform and opening up, the national social and economic growth, the real estate industry has also developed a stream of very strong momentum of development, among them serviced apartment is a new shape of "tourist, estate" in major cities and the areas and then rapid development, the current state of the economy development situation directly affect the future of the serviced apartment market. Serviced apartment with its own advantages attract customers, and because of its high returns and low risk attract a large numbers of investors, promote the investment market of serviced apartment rapid development.This article from the value related concepts and the basic theory of the serviced apartment and investment value to begin, analyzed the meaning and the characteristic of serviced apartment and the difference between the property with similar, analyzed the meaning of investment value and the difference between the market value. Ganzhou as a development city’s serviced apartment begin to flourish driven by the national economy. This article analyzing the present market situation from the angle of the market supply, market demand and the market competition, analyzing the management present situation from the angle of management pattern, product service and marketing, and found many problems in the development process from those aspects.The investment value of serviced apartment has many influencing factors, from different perspectives, its degree of influence is also different. This article on the analysis of the system from the five aspects of the social factors, economic factors, the industry factors, location factors, investors factors. Make the investment decision makers can effectively avoid the investment risk, given them the most optimization, the most scientific, the most reasonable investment reference.The influence factors of serviced apartment investment value has a lot of uncertainty, value relation also behave very fuzzy, the relationship between these factors is difficult to show up only from the information and data. This article use the AHP to establish the evaluation index system, use the fuzzy comprehensive evaluation method to establish fuzzy mathematical model, and analyzing a garden international serviced apartment. In order to improve the serviced apartment investment gains of Ganzhou city, this article also puts forward some countermeasures and suggestions to promote the market development.