The Research On Gome's Development Strategy

The way of retailing appliances through chain store is born with the transforming of sell-oriented market to buy-oriented market together with the development of the domestic market economy.As the biggest appliance retailing giant of the Chinese domestic market, GOME established an astonishing commercial kingdom in the last short twenty years. Based on the theory of competition advantage, this article analyzed the current development situation of GOME.At the beginning of this article, it summarizes and analyzes the general situation of domestic appliance retailing business. In the following part, it analyzes and discusses Gome's development history, retailing channel competition advantages, funding ability, growing strategy, and also the potential challenges in details. At the ending part, it comes up with some suggestion, hoping Gome can strengthen statistics collecting & analyzing, and refine the definition of different target market among the severer market competition, oriented by customer needs, so as to set up strategic cooperating relationship with vendors and move forward the globalization strategy, both of which will provide incentives and opportunities for the further development of Gome.