The Comparative Management Analysis Between Gome And Suning

With the rapid development of china economy, the industry of appliance chain store came into the world. The industry is the necessity of the customer-oriented economy, and the great development of the circulation. Gome and Suning, two familiar name to every common people, reduce the costs of home appliance. The two leader of appliance chain store, perform many scenes of business legend. The competition between them, become more and more fierce. The two leaders, guide the industry every moment, and be regarded as the milestone that marked the business time is coming.The paper based on the competitive advantages theory, Supply Chain Management (SCM) theory, and the chain management theory,. Firstly, the paper analyze the macro environment of the appliance chain industry. And then, the paper emphasize these points of the sameness and difference: the course of development, the channel competitive advantages, financing capability, expand strategy, and potential threats they facing. By those deep contrast and analyse, the truth is clear, the road is broaden.With the chance coming, the competition turns bad, and the threat is not very far. Only those who find the right position to expand can survive better and grow fastly. Every company of the industry must tread as on...