Countermeasures For The Development Of The Flavor&Fragrance Industry In China

Flavor&fragrance enterprises are an important complementary industry to the national food, tobacco, medicine, feed industries. It is necessary to develop our national flavor&fragrance enterprises for the development of national economy as well as the people's life.Actually, our country is with the most aboundant natural resource in flavor&fragrance and the main one to produce natural flavor&fragrance in the world. Since the implementation of reform and opening-up policy, China has maintained a prapid and sustainable development on its economy. It has provided the historic development chance for our flavor&fragrance industry, which supports important complementary products for light industry. But after joining WTO, the international flavor&fragrance enterprises come to China for jointing venture, annexing or setting up factories by themselves. Just for less enterprise strengths compared with those international big enterprises, the national firms lose the market share little by little.Based that fact, this paper analyses the historical and present situation and future development tendency, and find the problems in national flavor&fragrance industry. By using of the principles of industry economic, this paper puts forward some Countermeasures for the development of the flavor&fragrance industry in china compared with the advanced experiences achieved by the international flavor&fragrance enterprises. Adopting the principle of relative advantage, this paper points out the way to construct the relative advantage of our national flavor&fragrance enterprises, based on the predominance of natural flavor&fragrance resource of our country. It emphasize to make full use of the variety of traditional culture of our country to accent the diversity in developing the new products, which could be referred as developing the our national flavor&fragrance enterprises.